Who We Are (Data Controller)
BirKlean Detailing is the data controller responsible for your personal data. We are a premium car detailing business based in West London.
What Personal Data We Collect
We collect personal data in the following ways:
Contact Us Form
- Your full name
- Your email address
- Your phone number, if you provide it
- The content of your message or enquiry
Optional Sign-Up
- Your name
- Your email address
This is entirely optional. You can close the popup at any time without providing any information.
Website Usage Data
- Your IP address
- Browser type and version
- Pages visited and time spent on each page
- Referring website, where available
- Device type such as desktop, mobile, or tablet
This data is collected via Google Analytics 4 only if you have given consent through our cookie banner.
How We Collect Your Data
We collect data directly from you when you:
- Fill in and submit our Contact Us form
- Enter your name and email into the welcome popup
- Browse our website, where technical or analytics data is collected with your consent
Legal Basis for Processing (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR), we must have a valid legal basis for collecting and using your data.
Legitimate Interests
Responding to enquiries you send us through our Contact Us form.
Consent
Sending updates or offers if you sign up via the welcome popup, and using Google Analytics 4 cookies.
Legal Obligation
Complying with applicable UK laws and regulations where we are required to do so.
How We Use Your Data
We use your personal data only for the following specific purposes:
- To respond to enquiries or quote requests you submit to us.
- To follow up on bookings or service discussions.
- To send useful detailing tips and occasional offers, only if you opted in through the popup.
- To understand how visitors use our website and improve it using Google Analytics 4, with consent.
We do not use your data for automated decision-making or profiling.
Cookie Policy
Cookies are small text files stored on your device when you visit a website. We use necessary cookies for core functionality and optional analytics cookies only when you consent.
Necessary Cookies
These are essential for the website to function correctly. They do not track you for marketing and do not require your consent.
Analytics Cookies (Consent Required)
We use Google Analytics 4 (GA4) to understand how visitors interact with our website. These cookies are only placed on your device if you click Accept in our cookie banner. You may withdraw this consent at any time using Cookie Settings.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
_ga |
Distinguishes unique users for Google Analytics reporting. | 2 years | Analytics |
_ga_XXXXXX |
Maintains session state for GA4 measurement. | 2 years | Analytics |
_gid |
Distinguishes users and stores page view information. | 24 hours | Analytics |
bk_cookie_consent |
Remembers your cookie preference, including accept or reject. | 1 year | Necessary |
You can change your cookie preferences at any time using the Cookie Settings button on our website.
Third-Party Services
We use limited third-party services to help run and improve our website:
- Google Analytics 4 (Google LLC) to measure website usage, only when you consent to analytics cookies.
- Google may process analytics data outside the UK in line with its own privacy commitments and safeguards.
We do not sell, rent, or share your personal data with third parties for marketing purposes. You can read Google's privacy policy at policies.google.com/privacy.
Data Retention
We retain personal data only for as long as necessary for the purpose it was collected.
- Contact form enquiries: up to 2 years from your enquiry or until the matter is resolved.
- Welcome popup sign-up data: until you ask us to remove it.
- Google Analytics data: up to 14 months in Google Analytics, subject to our GA4 settings.
Your Rights Under UK GDPR
As a UK resident, you have important rights over the personal data we hold about you.
Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Ask us to correct inaccurate or incomplete personal data.
Right to Erasure
Request deletion of your personal data in appropriate circumstances.
Right to Restrict Processing
Ask us to pause the use of your data in certain situations.
Right to Data Portability
Receive your data in a structured, commonly used format where applicable.
Right to Object
Object to our processing where it is based on legitimate interests.
Right to Withdraw Consent
Withdraw consent at any time for analytics cookies or welcome-popup sign-up communications.
Right to Lodge a Complaint
Raise a concern with the Information Commissioner's Office (ICO).
To exercise any of these rights, email info@birklean.co.uk. We aim to respond within 30 days.
Data Security
We take the security of your personal data seriously and use appropriate technical and organisational measures to protect it against unauthorised access, loss, or destruction. Our website uses HTTPS encryption for data sent through the site.
No method of transmission over the internet is completely secure. While we work to protect your data, we cannot guarantee absolute security.
Complaints — Information Commissioner's Office
If you believe we have not handled your personal data correctly, you have the right to complain to the UK's data protection authority:
Phone: 0303 123 1113
We would appreciate the chance to address your concerns first, so please contact us before approaching the ICO.